COAST
Trusted Tough Brand Campaign Guidelines
ROLE
// Creative Direction
// Branding Strategy
// Graphic Design
// Photography Direction
// Copywriting
TRUSTED TOUGH
Coast is dedicated to producing industry-changing flashlights and knives for the professional user. I had the pleasure of teaming up with them to concept the “Trusted Tough” campaign and produce their brand guidelines. The focus was to establish a resonating voice and personality for the company that communicated their commitment to building dependable products for hardworking individuals. I worked with them develop their visual branding, language, and design guidelines.
