NRS
Brand Guidelines
ROLE
// Creative Direction
// Branding Strategy
// Graphic Design
// Photography Direction
// Copywriting
DRAWN TO WATER
NRS manufactures rugged equipment that empowers adventure on the water. Working closely with their marketing department, I helped define their brand guidelines, emphasizing their mission, philosophy, and distinctive visual identity. The presentation is clean and humble so that it allows their beautiful photography and inspiring company message to shine. Brand voice, mission and philosophy were written in partnership with NRS, and I developed the logo, design and photography usage guidelines to inform their creative team.
