SOREL
Wild @ Heart Brand Campaign
ROLE
// Brand Strategy
// Creative Direction
// Art Direction
// Video Direction
// Photo Direction
// Design
LIFESTYLE PHOTOGRAPHY
Alexandra Valenti
PRODUCT PHOTOGRAPHY
Swanson Studio
CELEBRATING THE VIBRANT SPIRIT OF THE SOREL WOMAN
With a reputation for excellence in utility boots, Sorel embarked on a mission to redefine women’s footwear, introducing three categories that showcased their unique fashion vision. My collaboration led to branding and creative strategies that conveyed the beauty of the products and the spirit of the Sorel woman.
BOLD AND FREE
I developed the “Wild @ Heart” campaign to define the spirit of the Sorel woman. She is adventurous, passionate and dances to the beat of her own heart. The lifestyle photography for the campaign is engaging and impactful. City streets became runways and playgrounds for the free-spirited.
MAKE IT PERSONAL
To emphasize the spirit of individuality for the campaign, I wrote all headlines and high-level messaging by hand.
AWARENESS AND CONNECTION
The "Wild @ Heart" campaign was a huge success for Sorel. The campaign resonated with the female demographic, driving significant increases in brand awareness, engagement, and sales for their women’s footwear.
NATURALLY BEAUTIFUL
I crafted and directed a series of product photography assets that weave a seasonal narrative by selecting natural backdrops to enhance the footwear’s colors and materials. This approach resulted in a refined and visually cohesive showcase for Sorel’s women’s Fall, Winter, and Spring collections.
