WILEY X

Focus Broadcast Commercials

ROLE
// Creative Direction
// Art Direction
// Video Direction

VIDEO
Cardboard Castle

LOCKED-IN WITH ONLY THE BEST GEAR

“Focus” is a series of commercials for Wiley X that offers an intimate look into the minds of individuals on a mission. Their environment is displayed in full 360° as they zero in on their targets.  

JIM ERWIN

This former Special Ops solider excels at achieving whatever he sets his mind to and trusts only the best performing gear to help him accomplish his missions.

EDWIN EVERS

With 13 B.A.S.S. victories to his name, Edwin knows that using the finest equipment is essential for catching the unseen.