YAKIMA
Take More Friends Brand Campaign
ROLE
// Brand Strategy
// Art Direction
// Photo Direction
// Design
CALLING ALL FRIENDS
I created the brand system for Yakima Rack’s “Take More Friends” campaign. From a custom font design, to fan-generated photos, the look and feel is like going through a fun scrapbook of roadtrips and adventures. It inspires to take the stuff out of your car so you have more room to bring folks to create memories with.
FONT DESIGN
I designed an entire font family for Yakima that gave the them a more personal and approachable connection to the viewer. This font is used throughout all packaging and visual communication avenues.
