MASSIF
Keep Going Brand Campaign
ROLE
// Brand Strategy
// Creative Direction
// Art Direction
// Video Direction
// Photo Direction
// Design
PHOTGRAPHY & VIDEO
Photon Studio
THE PINNACLE OF PERFORMANCE
Massif has earned a reputation as an innovator in fire-resistant (FR) fabrics and apparel for the armed forces. Through the "Keep Going" campaign, the emphasis was on demonstrating the superior performance and protection of their products, with a confident focus on functionality and protection.
MISSION READY
The primary objective of this campaign was to demonstrate to service members that Massif engineers the most innovative protective gear in the industry. This was achieved through visual depictions of the diverse challenging environments they experience and how the gear provides comfort and protection, regardless of mission or conditions. Product information videos played a key role in communicating features and benefits.
INSPIRING CONFIDENCE
Forging a bond with the Massif brand revolves around the confidence that service men and women have in their products. They must have trust that what they wear will never fail in any mission.
